Second story mediaSecond Story Media is a student-run advertising agency at Appalachian State University with a mission to help clients fulfill their communication objectives while providing meaningful experiences for carefully selected student members. The team represents a broad spectrum of disciplines, backgrounds and skill sets, united by a commitment to tell the unique stories of deserving business and nonprofit clients throughout the High Country and surrounding areas.
the team
strategy director
Spring forwardSpring Forward is the Department of Communication’s annual two-day alumni and student networking event. Alumni return to campus to engage with students and share career knowledge through a series of panels.
My team, including Kamryn Agurs, Ayana Davis-Slade, Franceska Dela Rosa, and Emily Peele, handled all of the promotion for the 2026 Spring Forward. This included creating a brand kit and promotional materials to be shared on campus and online through Instagram and LinkedIn.
Our first assignment was to create a brand kit that felt like spring itself: full of color and adorned with engaging graphics. However, when deliverables changed a few weeks later, and ideas surrounding visual identity shifted, we honed in on the color palette that our school utilizes: black and gold.
Using this updated brand kit, we created social media posts encouraging students to attend Spring Forward and inviting past Department of Communication alumni to participate.
My role was to upload all social posts onto the accounts promptly and ensure that everything was correct with captions, collaborations, and locations, while upholding the status of the Department of Communication.
updated brand kit
original brand kit
instagram story posts
instagram post
Blue ridge women in agricultureAt SSM’s annual Create-A-Thon, I was a member of the Blue Ridge Women in Agriculture team. We developed a 100-page cookbook featuring recipes from the High Country, designed a matching apron, and produced social media promotional materials all within 24 hours. My role was to use our cookbook’s branding–also made in these 24 hours–to create a series of social media posts and a promotional poster (ft. my own handwriting).
