Cards against humanity is for...Marketing Objective:
To promote Cards Against Humanity as a game that can be sold to all types of people, personalities, and demographics, with success as a game that unites people even if they do not know each other.
Marketing Strategy:
By convincing our recent graduates that Cards Against Humanity can bring people together, we will motivate them to purchase and play CAH, enabling the campaign to achieve success with the younger generation.
Instagram feed: The Instagram campaign is a large part of the campaign's visual identity. Each post uses actual cards from the deck to highlight the game's humor while also describing the types of people who can play it.
Twitter/X thread: The Twitter post encourages people to fill in the blank with their own wild interpretations. When playing the actual game, you fill in the blanks; the online interaction allows people to play CAH in a new way.
Social Media Banner: On many social media platforms, there is the opportunity to have a banner at the top of your account. Using this image puts the campaign at the front of the Cards Against Humanity online platforms and makes it the first thing audiences see.
