During my semester abroad in Florence, Italy, I took a Workshop in Creative Advertising course. Our final project consisted of creating a brand from scratch and designing a brand book and “phygital” (physical + digital) business plan. My trio created Regarment Collective, a secondhand clothing store specializing in upcycling. On our own, we designed a brand book and phygital campaign to our liking. Our phygital advertising plan consists of crafting upcycling kits containing business cards with QR codes to our Linktree.