Rodarte "Divine" campaignThroughout my time in Italy, I took a course on Fashion Communication. Our final project was to create a full campaign regarding a collection of our choice. My partner, Lidia, and I chose the Rodarte Fall 2024 Ready-to-Wear collection by Laura and Kate Mulleavy.
The Rodarte Divine campaign will feature a short film through the eyes of a tarotist, with Florence Welch as the star.
Divine will consist of the making of a short film, a studio photoshoot for social media and billboards, a private event with the presentation of the film with a small performance by Florence Welch, and a pop-up shop featuring the collection and a tarotist.
The Story: While practicing a tarot reading, the tarotist is transported into the world of the cards. She ventures through each card, left awestruck by the beauty and elegance that each figure exudes. She visits the Sun, the Star, and the Moon.
the campaign
